The United Kingdom has always been a more fragmented place than its name suggests. Now, with tiered regional rules being introduced to combat spikes in Covid-19 in many parts of the country, disparities between local economies have been thrust into the media spotlight once again. The Drum, in partnership with global media platform Teads, recently hosted a panel of expert commentators to examine how brands and agencies in the Northwest of England are adapting to survive and prosper despite the ever-shifting sands of virus-related restrictions.
The Drum’s head of content Cameron Clarke moderated the discussion, where he was joined by Guy Read full story ›
Source: The Drum
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