By amit bapna

The new-age beauty consumer is increasingly looking at interacting with new technologies, according to research.

Today’s beauty consumers are online for advice, ideas and inspiration, with 9 out of 10 beauty consumers influenced by digital, as per a recent report launched by Google, Kantar and WPP that traces the evolution of the beauty and personal care industry in India.

As per the findings, 67% beauty consumers are interested in virtual reality, 64% are inclined towards augmented reality and 69% keen on using voice assistants. These new and emerging technologies can show the future of the burgeoning beauty industry and help brands meet Read full story ›

Source: The Drum