Marketers are creating more content than ever and investing more ad spend into digital to capitalise on the growing time spent on digital media. However, adapting creative to digital at speed has driven digital pollution on to the internet because marketers have seen it as an afterthought, according to Ad-Lib Digital.
Ahead of a panel at The Drum’s Digital Summit, where top industry minds from brand, agency and tech answer crowd-sourced questions on creativity, we catch up with Ad-Lib creative director Patrick Collister who talks to us about digital pollution and what can be done to limit Read full story ›
Source: The Drum
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