By Amy Houston

This week, The Drum’s social media executive Amy Houston considers efforts from social platforms to promote the educational, informative and wholesome sides of the web.

Social is the middle child of marketing – crying out for attention, often blamed and occasionally overlooked. But for all its downfalls, there is so much positivity to be found on social platforms. You don’t have to search far to find a story about long-lost relatives reconnecting, small organizations going viral or a Crowdfunder reaching its target.

Communities are a huge part of the online landscape. Throughout my own career the support from fellow social media managers Read full story ›

Source: The Drum