2020 was a tumultuous year for the advertising industry. The global impacts of Covid-19 restrictions drove significant shifts in the way people consume content, while brand advertisers and publishers struggled to deal with the demands of recent privacy legislation (such as GDPR in Europe and CCPA in the States) and the unprecedented complexity of a news cycle dominated by topics such as the pandemic, the US election cycle, the Black Lives Matter protests and Brexit.
As part of The Drum’s recent Predictions 2021 event, Tanzil Bukhari, managing director, EMEA, DoubleVerify, hosted a session exploring the key learnings he’d taken from 2020 Read full story ›
Source: The Drum
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