By Charlotte McEleny

To kick off a thought leadership series between The Drum and The Secret Little Agency (TSLA)’s editorial and research desk Junk, The Drum speaks to TSLA managing partner Sorcha John and partner, head of strategy of TSLA and Mother Shanghai, Eunice Tan, about running a content business within an agency.

To stand out from the rest, agencies are seeking new models, creating intellectual property, and finding new ways to connect to consumers on behalf of brands. For TSLA, one part of this is a research and editorial desk called Junk, which creates content for Asian readers and brands.

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Source: The Drum