Selling cars entirely online and delivering to the customer’s door may be the latest trend in motor retail, but BuyaCar has done it since 2002.

With more than 24,000 deliveries since then, to the value of £300m, BuyaCar recently turned to RocketMill to help cement its place as market leader. The immediate aim was a complete brand refresh, to build on the unique relationship BuyaCar has with its customers and a history of buying with confidence.

“Refreshing a brand is essential as a business evolves, but it’s not to be undertaken lightly. Done properly, it is much more than a new colour Read full story ›

Source: The Drum