Rich media ads have been around for several years now. But even though they are not new to most users, new technologies are being developed every year and new ad formats being tested and used by companies aiming to achieve ever-higher clickthrough rates (CTR). So, if you haven’t paid much attention to what was happening in the rich media ads world during last year don’t worry, you are in the right place.
In this article, we will give a summary of the ad formats that have been trending in the digital industry and provide you with the best rich media banner Read full story ›
Source: The Drum
Industry News
