Pay-per-clicks (PPC), the internet marketing model where advertisers pay a fee every time their ads is clicked, is growing among marketers as a strategy of choice. Vertical Leap spoke with their head of PPC, James Faulkner, to share some insight into the evolution of the business, looking at the scalbility and flexibility of PPC and anticipating just where the industry is headed.
Vertical Leap: What is the state of the PPC industry at the moment?
James Faulkner: PPC is growing and evolving at a pretty rapid pace despite the huge challenges we have faced recently. These challenges are mainly market specific, Read full story ›
Source: The Drum
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