By Sam Bradley

EE’s foray into gamified AR turned heads on the high street earlier this year as it invited people back into its stores. As part of our deep dive into all things Mobile, we talk to the mobile network operator and its agency, Publicis Poke, about how they made the campaign – and about their new-found love of QR codes.

High street shops in the UK are facing an uphill battle to entice customers inside. This spring, however, an augmented reality (AR) activation created by Publicis Poke for EE stores across the nation helped to turn shoppers’ heads and Read full story ›

Source: The Drum