Michael Vromans, chief creative officer at DPDK, discusses the rise of the gen Z customer, and the importance of knowing who gen Z are to win them over.
Do you remember in 2017, when Pepsi launched its ‘Live for Now’ commercial, only to take it down a day after its release? The ad featured supermodel Kendall Jenner, who joins a protest and hands a can of Pepsi to one of the police officers on site, effectively diffusing the situation.
The ad faced widespread online criticism, with many viewers dubbing it a tone-deaf trivialization of police brutality and systemic injustice in the US. Read full story ›
Source: The Drum
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