The digital marketing industry codes governing ‘dark marketing’ are inadequate, ineffective, and lack transparency and accountability, according to a new research study by VicHealth.
The report by VicHealth, Monash University and The University of Queensland, examining how alcohol, unhealthy food, sugary drinks and gambling products were promoted to people aged 16-25, revealed 97% of ads seen by research participants were “dark”.
The study, determines ‘dark marketing’ as ads that are only visible to those targeted by the advertisers, and not published on advertiser accounts where they can be publicly viewed.
The research incorporated 204 participants who operated as “citizen scientists” and provided the Read full story ›
Source: The Drum
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