By Audrey Kemp

To celebrate both National Tattoo Day and National Ice Cream Day on July 17th, frozen dessert brand Drumstick is testing the devotion of its fans in a new sweepstakes: would they get a Drumstick tattoo for a year’s supply of free sundae cones?

Drumstick’s newest campaign might seem a bit nutty, but for ice cream devotees, it doesn’t get much sweeter than the chance to win one year’s worth of free frozen desserts. All they must do is get some ink.

Starting today and running through July 31, participants can share a photo of their ice cream tattoo on Instagram or Twitter Read full story ›

Source: The Drum