By Marcus Foley

As augmented reality (AR) progresses and technology continues to evolve, Tommy co-founder and chief growth officer Marcus Foley considers how it can be used in new industries.

AR has moved into the mainstream. For some age groups, it’s phenomenally familiar already. It’s still an exciting and fast-moving growth area for the marketing industry, developing at pace. The global AR market is expected to expand with a 40%+ compound annual growth rate in the next six to eight years. It’s allowing brands to create experiences that only a few years ago we couldn’t imagine delivering on a phone to a waiting crowd Read full story ›

Source: The Drum