While organizations face increasing restrictions to the collection and use of consumer data, in many parts of the industry this is fueling innovation and positive change. Emilie Gazeau, senior director at Artefact, explores this evolution in terms of the opportunities offered by data collaboration.
The treasure hunt that used to see companies jealously guard their own data has been turned on its head as brands increasingly see the potential for data collaboration.
The reason?
Increasing privacy regulations (such as GDPR and CCPA) mean organizations can no longer use the third-party data on which they previously relied. At the same time, they face hurdles Read full story ›
Source: The Drum
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