As inflation continues to rise worldwide, Patrick Kampff, strategy director at Siegel + Gale, questions how brands can get prepared, and suggests some effective practices to employ for weathering tough times ahead.
To say that the UK economy is undergoing tough times lately is an understatement. Reasons aside, it’s well understood that inflation is here to stay – at least in the short term. While this phenomenon is commonplace in other parts of the world, our generation is experiencing it for the first time since the 80s; we don’t necessarily know how to cope with it as consumers.
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Source: The Drum
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