By Audrey Kemp

In the ‘spirit’ of Jordan Peele’s new horror flick, ‘Nope,’ SKYY Vodka has launched a 360 campaign that rallies consumers to look skyward.

Skyy Vodka has inked a deal with Universal Pictures and Jordan Peele’s production company, Monkeypaw Productions, to release a co-branded campaign inspired by Peele’s upcoming sci-fi horror film, “Nope.”

The 160over90-produced spot urges consumers to find out, “What’s in the sky?” hinting at the plot of the film, which hits theatres on July 22.

Peele previously released thrillers “Get Out” in 2017 and “Us” in 2019. In his latest pop nightmare, Oscar winner Daniel Kaluuya, Keke Palmer, and Oscar nominee Read full story ›

Source: The Drum