The way brands grow has fundamentally changed, and to stay in the game gatekeepers need to step up and learn to build brand in real-time. Dan Whitehead, creative director at Frog, explores this new normal.
It’s 1959, and you are launching a new product. It’s a fizzy soda, and you need to pick a bottle, a logo, a name. You work with an ad agency and spend an afternoon reviewing options, pick one, grab a boozy lunch and give the order to start putting up posters anywhere you can find space. And thus, a new brand is born.
Traditional brands were built Read full story ›
Source: The Drum
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