By John Glenday

Audi and Sky Sports have forged a first-of-its-kind partnership to combine their respective strengths in technology and innovation.

As the official innovation partner of Sky Sports, Audi will sponsor the Power Meter, an on-screen graphic that evaluates the quality of a kick upon impact using algorithms.

Previously introduced as the Strike Meter at the 150th Open Championship in St Andrews, the innovation will now be introduced to cricket, furnishing viewers with a wealth of technical data to scientifically assess the performance of players in real-time.

Tony Moore, head of marketing at Audi UK, said: “Live sport is at the forefront of constant innovation, Read full story ›

Source: The Drum