The relationship between brands and marketing agencies has continued to evolve over recent years. For brands to reap the full potential of their marketing efforts, they must curate an efficient balance of in-housing and out-sourcing – however, one size does not fit all. Riina Rintanen, consultant brand and content at Frog, investigates the debate on taking things in-house.
To in-house or not to in-house? That is today’s question for chief marketers. While the question seems simple at first glance, first impressions in this case are deceptive. In actuality, chief marketers need to consider a complex combination of factors to develop an Read full story ›
Source: The Drum
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