By Webb Wright

Visitors can pop in and take selfies with Cyrus’ virtual avatar.

Miley Cyrus has officially entered the metaverse. As the face of Gucci’s Flora Gorgeous Jasmine fragrance, Cyrus’ avatar can now be found in ‘Gucci Town,’ the brand’s branded parcel of virtual real estate on Roblox. This marks the first time that Roblox has partnered with a celebrity in its ongoing efforts to expand its presence in the metaverse.

Once inside the fragrance’s virtual campaign – an extension of the brand’s ‘Flora Fantasy’ – fans can wander down ‘Selfie Way.’ Here, they can take selfies with Cyrus’ avatar. They can also Read full story ›

Source: The Drum