Samsung is betting that foldable tech is the future of handsets, having just announced the Galaxy Z Flip4 and Galaxy Z Fold4. For Samsung, the big question surrounds how it can effectively market a product that requires a hands-on experience for full understanding.
The tech brand is kicking off an experiential marketing campaign with a pinch of influencer spend to meet that challenge. To begin with, Samsung is inviting its core audience of early tech adopters to Samsung’s Unpacked experience space in London’s Regent Street until the end of August to (hopefully) generate positive word of mouth.
Annika Bizon, Read full story ›
Source: The Drum
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