By Kendra Clark

Data, advertising and media pros explain what the agency’s rulemaking plan means for the industry and for the future of data privacy at large.

The US Federal Trade Commission (FTC) Thursday announced it is kicking off a rulemaking process intended to “crack down on commercial surveillance and lax data security practices.” The announcement signifies the first step in a multi-stage effort that could take a number of years.

The new Notice of Proposed Rulemaking touches on a range of important data protection and privacy issues, including data monetization models, transparency and user autonomy, children’s privacy and safety, secondary uses of data, Read full story ›

Source: The Drum