By Tim Farrer

Designing high-performing ads for CTV is simpler than it might seem — marketers need only tap into consumers’ desire for entertainment while working within the bounds of the channel, argues Brightline’s director of product design Tim Farrer.

Streaming video ads are rolling out faster than pancakes at Waffle House. More than half of advertisers using connected television (CTV) or over-the-top (OTT) media will increase spending, with an average lift of 22%, according to a new study by Advertiser Perceptions and Premion.

As the market grows more crowded, marketers are under more pressure to stand out. Unfortunately, their default is often to Read full story ›

Source: The Drum