By Amy Houston

As part of The Drum’s Audio Deep Dive, we’ve listened to the best ever sonic logos with top creatives and explored how the catchy jingle became the less playful sonic brand.

Jingles are eponymous with advertising, they play a huge role in forging an emotional connection between people and brands. The first noted jingle came from cereal brand Wheaties in 1926. The catchy ditty, aptly titled ‘the best breakfast food in the land’, was broadcast on Christmas Eve to Minneapolis residents.

It’s a favorite of Diederik van Middelkoop, executive creative director at Amp Amsterdam even now.

“It had Read full story ›

Source: The Drum