By Roscoe Williamson

Need evidence that sonic branding is a boom business for marketers? It’s gathering its own buzzwords – like ‘earconography,’ a portmanteau of ‘ear’ and ‘iconography.’ For The Drum’s Audio Deep Dive, Roscoe Williamson, global creative strategy director at MassiveMusic, tells us that, buzzword or not, now’s the time to take earconography seriously.

‘Earconography’ sounds like a buzzword marketers and sonic brand experts drop into a pitch. To be honest, that’s exactly what it is. But this beguiling word also aptly describes the art and science of one of the most innocuous yet powerful recent developments in brand sound.

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Source: The Drum