New car sales have been in decline for the past five months in the face of unprecedented supply chain problems. In July, new registrations fell 9% from a year earlier and, coupled with the economic slump, car sales are now at their lowest levels in almost 30 years. Without stock to sell, car marketers have been forced to shift their strategies – and that means new demands have been put on their agencies.
Automotive marketing has always been a reliable staple of traditional agency business. But seismic changes in the car industry have meant the agencies servicing the biggest car brands Read full story ›
Source: The Drum
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