Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Should podcasting platforms be doing more to allay brands’ safety concerns?

on Aug 17, 2022 | 0 comments

By Hannah Bowler

The podcast industry is largely unregulated but, as we find out as part of The Drum’s Audio Deep Dive, a spate of high-profile cases of misinformation and hate speech has renewed calls from advertisers for increased policing.

Without proper checks in place, advertisers risk reputational damage when appearing on podcast platforms. Alongside podcast producers, some brands have been arguing that it’s time for the platforms to start ramping up content moderation.

Tamara Littleton is chief executive officer of The Social Element and works with brands including Dr Pepper and Nisan. She thinks the industry should be doing a lot more Read full story ›

Source: The Drum