By Amanda Levine and Larry Weintraub

As other articles in The Drum’s Audio Deep Dive demonstrate, music can transform an ad from a piece of marketing content to part of popular culture. Here, Amanda Levine and Larry Weintraub of creative agency TMA talk us through the considerations of using music in ads.

The power of music to set a tone, form a mental association and create memorability is unrivaled, so it’s no surprise that many advertisers leverage this power.

What may be a surprise to some is that, once upon a time, artists avoided advertisers for fear of ‘selling Read full story ›

Source: The Drum