By Sam Anderson

For The Drum’s Deep Dive into all things audio, we sat down with six leading lights from The Drum Network in the sound and sonic branding space to ask one simple question: as the audio renaissance sets in, what should brands be doing to keep up?

Jody Friedericks, senior vice-president of brand creative, Known: sound’s special place in culture (and our brains)

Sound and music can permeate culture more than anything else your brand does. So think of it as a strategic part of your brand. Just as you do with fonts and colors, put as much effort and strategic Read full story ›

Source: The Drum