On Monday (September 5), A+E Networks EMEA is to launch a true crime streaming platform. We find out how it is putting performance marketing at the heart of its promotional strategy.
A+E Networks has spun out its linear Crime + Investigation channel into a subscription streaming proposition. With a loyal 35-55-year-old female fan base, A+E Networks is planning on luring in younger audiences by positioning itself as the world’s first dedicated true crime streaming service.
Marketing itself with the strapline ‘Truth is Worth Pursuing’, the service will initially be made available on Apple TV, Amazon Prime Video, TV IOS and mobile Android.
Source: The Drum
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