By Sam Bradley

Each week, The Drum asks agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points.

Agencies love to talk about the huge impacts that campaigns, branding work or digital transformation projects can have on the trajectory of their clients’ businesses. All good and well, but from a client’s POV that’s a huge responsibility to outsource. Your business is facing a world-ending threat or epochal window of opportunity – why delegate it to another firm?

Even Machiavelli, whose Renaissance guide to corporate climbing is much-trotted-out by Read full story ›

Source: The Drum