By Amy Houston

3D billboard ads are arguably the hottest thing in advertising right now so for marketers wanting to make their own mark on the trend, The Drum has gathered experts to learn how to produce them.

Anamorphic billboards first began popping up in Asia just a couple of years ago, with some of the most notable activations including giant 3D waves breaking over Seoul’s Gangham District and an enormous cat presiding over passersby in Tokyo.

Since then – and thanks to social media – these illusions have grown in popularity, wowing people all over the world, and this has led to many Read full story ›

Source: The Drum