By Becky Fell

Data is a vital part of the marketing process, yet its worth is increasingly questioned. Rebecca Fell, marketing strategist at Rawnet, considers how marketers can better integrate data into the creative process and looks at why it’s such an important asset.

Data is crucial to improving marketing within a business, especially in today’s crowded and highly competitive marketplace. Using data to enhance marketing strategies can help brands improve their user experience (UX) and content, ultimately increasing engagement and customer loyalty in the long term. Whether through paid or organic methods, this data-driven approach is now the only way marketers should conduct Read full story ›

Source: The Drum