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Mythbusting the metaverse for marketers: what’s real and what’s next

on Sep 9, 2022 | 0 comments

By Jake Moskowitz

The metaverse isn’t a far-off fantasy – in fact, much of the technology is readily available today, and brands risk falling behind if they don’t tap into it now, writes Emodo’s Jake Moskowitz​.

It’s the buzzword du jour – we’ve all heard it again and again: the digital industry is busy building the ‘metaverse.’ And while it’s apparent that this next-gen internet will tap into an entire ecosystem of companies to catalyze the next wave of digital disruption, it’s still ill-defined. 10 different people will give you 10 different answers about what the ‘metaverse’ means.

Buzzwords get a bad rap. Read full story ›

Source: The Drum