By Amy Houston

Have you ever been the victim of ‘fry theft’? To serve justice for these horrific crimes, McDonald’s has launched a fictitious law firm dedicated to fighting fry theft and giving fans the chance to claim back stolen ones.

It’s a fun social campaign from Leo Burnett that will see the fast food chain rebrand its UK Twitter account as ‘Fries Claims,’ and will encourage McDonald’s fans to report the offenses.

Louise Page, head of consumer communications and partnerships at McDonald’s UK and Ireland, said: “Fries Claims is a playful campaign that shines a light on the little rituals we all have when Read full story ›

Source: The Drum