By Sam Anderson

VMLY&R has launched its flagship ‘immersive experience space’, The Home of Connected Brands. After an early tour of the space, The Drum sat down with global chief digital officer Debbie Ellison to talk about the future of hybrid experience and new modes of connection.

Today, VMLY&R has unveiled a space dedicated to exploring frontiers in brand technology. Dubbed The Home for Connected Brands, the ‘experience space’ in WPP’s London home, the Sea Containers campus, will be a major pillar in the agency’s efforts to connect brands and consumers through tech.

Across six ‘experiences’ – ‘home’, ‘play’, ‘social’, ‘out of home’, ‘QSR’, ‘flagship Read full story ›

Source: The Drum