By Audrey Kemp

The new collection is inspired by New York City’s pop culture, garbage and sizeable rat population.

In the city that never sleeps, a new merch line has emerged that not only embraces its essence and quirks, but also its furry four-legged inhabitants: rats.

Introducing ‘We Love NYC,’ a 19-piece collection made in New York for New Yorkers, which launched on Wednesday. According to a press release, the merch line celebrates “the good, the bad & the funky” of the Big Apple, with the introduction of one more rat: RONY, the face of the “Rats of NY,” who boast personal styles as diverse Read full story ›

Source: The Drum