Ford Retail has launched a multi-platform campaign on the back of a major rebrand to TrustFord, aimed at aligning the business’ regional dealerships under one nationally recognised brand.
The new TrustFord campaign will cover online, print, outdoor and radio advertising, PR and social media engagement. It was created by branding agency Good, which also handled the rebrand, and features real life staff from the company’s national network of 65 dealership sites showing them at work and how they embody the values of trust, honesty and transparency that the new branding aims to convey.
Celia Pronto, group marketing and Read full story ›
Source: The Drum
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