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A lesson on how to sharpen your media approach and better engage an LGBT+ audience

on Jun 1, 2020 | 0 comments

By Jerry Daykin

The majority of the focus of diversity and representation in advertising, quite rightly, looks at the content we are creating, stories we are telling, and our creative executions.

Beyond that, marketers looking to promote LGBT+ specific content or those wanting to make their comms more LGBT+ inclusive would benefit greatly from a well-thought-out paid media approach.

It’s helpful to consider representation behind the camera, and in the partners and media we use If the people helping guide you on this journey have diverse perspectives themselves, you’ll get to a more nuanced output.

While Pride month is a great time to Read full story ›

Source: The Drum