By Shawn Lim
The Australian Competition and Consumer Commission (ACCC) has called on the advertising industry to provide feedback on several preliminary recommendations before its digital platforms inquiry final report in June.
The report was launched to analyse issues about the digital advertising supply chain that could affect Australian advertisers, including how advertising is verified on platforms like Facebook and Google.
It also raised concerns about the market power of the two media and technology giants including the companies impact on Australian businesses, particularly their ability to monetize content, as well as outlined concerns about the extent that consumers data is collected and Read full story ›
Source: The Drum