BBC Creative, the BBC‘s in house creative team, has collaborated with renowned choreographer Parris Goebel to launch a new campaign for children’s TV strand CBBC that aims to showcase the channel’s diverse appeal.
The ad, which launched on Saturday (19 August) on the CBBC channel, is styled like a music video and sees five ‘tribes’ of kids – The Darers, The Giggleators, The Imagineers, The Quizzicals and The Trenders – tackle different dance routines, until eventually coming together at the end in a colourful amalgamation.
The ad features 40 children from various ethnicities, disabilities, ages and heights, as it Read full story ›
Source: The Drum
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