By Staff Writer

When you’re insured to the hilt, kicking over your television feels like winning the lottery. At least that seems to be the implication of this ad for Direct Line which has a father and his daughter doing some terminal damage to theirs while playing a video game only for mum to roll her eyes and consider whether they should take the cash or have it replaced.

Ad of the Day is brought to you in association with David Reviews.

Creative Agency M & C Saatchi

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Source: The Drum