Ad of the day: Netflix fulfils teen’s Twitter request and takes them to the prom
This may not be your conventional ad but it is undoubtedly a clever bit of responsive marketing undertaken by Netflix, which saw the TV and movie streaming giant accept a teenager’s request on Twitter to take him to the junior prom.
The Twitter dialogue began when Muthana Sweis – a 17-year-old from Chicago – asked Netflix if it would take him to the prom if his tweet generated 1,000 tweets (below).
After topping that figure Netflix agreed, sending a camera crew to Sweis’ hometown, and giving him the chance to be driven in either one of Mad Men character Don Read full story ›
Source: The Drum
