Singapore telco Singtel continues in its strategy of promoting how it can help bring families together, with an emotional Chinese New Year reunion story.
For those not well-versed in Chinese New Year traditions, the reunion dinner is one of the most important parts of one of the biggest celebrations in the Chinese calendar. For many families this involves traveling around the world to reunite, or otherwise spending the celebration apart.
Lian Pek, Singtel’s vice president for Group Strategic Communications and Brand, said: “It’s an increasingly familiar story, what with more Singaporeans working and studying abroad, and probably not just over Chinese New Read full story ›
Source: The Drum
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