Following the same pattern as its ‘Balls’ and ‘Colour Like No Other’ spots, Sony is back at it again with a mesmerizing multi-coloured campaign to promote its 4K technology.
The brand’s ‘More Brilliance, More Beauty’ ad sees an enchantingly grand, derelict old building come to life with the help of 4000 exploding balloons filled with brightly hued glitter.
Set to the soundtrack of Tom Odell’s take on Cyndi Lauper’s classic track ‘True Colours’, the film looks to showcase the picture quality of the entertainment giant’s Bravia 4K TVs. It was shot in 4K and created by American director Read full story ›
Source: The Drum
Industry News