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Ad school grads spotlight products created by refugees by harnessing the power of stickers

on Mar 31, 2017 | 0 comments

By Katie Deighton


Two students from the Miami Ad School in New York City have embarked on a guerrilla marketing campaign highlighting the cultural impact of refugees in the west, applying stickers that read Made By Refugee to everyday items such as books and foodstuffs.

Kien Quan and Jillian Young have been roaming New York surreptitiously ‘hijacking’ items with their labels, including sriracha sauce (brought to US from Vietnam), Bob Marley (from Jamaica) LPs and a copy of Sigmund Freud’s (from Austria) The Interpretation of Dreams.


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Source: The Drum