Adidas and Chelsea Football Club ‘immortalise players’ in campaign to promote new home kit
Adidas and Chelsea have launched a campaign to promote the football club’s new 2014/2015 home kit, which sees some of its players ‘immortalised’ as sculptures in their favourite ‘Chelsea moment’.
The ‘Forever Blue’, campaign features a video narrated by manager, Jose Mourinho, and references ‘iconic goals, saves and celebrations’, showing five Chelsea players as they get smothered in plaster to create the sculptures.
The campaign, which follows on from last year’s “It’s Blue. What else matters?” imagery, sees the players eventually breaking free from their sculptures to reveal the new kit.
Adidas brand director, Nick Craggs commented on the new Read full story ›
Source: The Drum
