By Thomas Hobbs

Gardner, who will report to Nick Craggs, SVP of brand for Adidas Europe, is an experienced marketer having held senior roles at the likes of Reebok, Clarks and Unilever in a career stretching back to the 1990s.

He is returning to Adidas having spent two years as a senior brand communications manager at the sports brand in the late 1990s.

A spokesman told Marketing Week: “Roy will be responsible for strategic marketing investment planning across Europe; all countries, channels and functions. This will include execution of key brand and category concepts.

“Roy brings a wealth of both B2B and B2C marketing experience and Read full story ›

Source: Marketing Week