By Gillian West

Sportswear brand Adidas has brought its HomeCourt concept store to UK shores opening in Kent’s Bluewater shopping centre.

Created by StartJG, the HomeCourt stores are designed to bring fans a truly interactive retail experience, with the new store inspired by the sights and sounds of a sports stadium.

The UK store is the second of its kind following the Beijing store’s premiere earlier this year.

The 5,454 sq. ft concept store has a well-timed football focus, tying in with the World Cup. Shoppers enter the store via a stadium tunnel, kicking off the in-store experience. At the heart of Read full story ›

Source: The Drum